The “Better Burger” Restaurant Opens its First Location in Morris County

Florham Park, N.J. (9/13/10)—Smashburger, a fast-casual “better burger” restaurant, will open its third New Jersey restaurant on Tuesday, September 21, 2010. The restaurant will open at 187 Columbia Turnpike and will continue Smashburger’s mission to become the Garden State’s favorite place for burgers. Other New Jersey Smashburger locations include Montclair and Hackensack. New Jerseyans can look forward to Clifton, New Providence, and Morris Plains locations opening in the near future.

New Jersey’s Smashburger restaurants feature a regional menu created with local flavors and tastes in mind. The menu includes:

• The New Jersey Smashburger, featuring Applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.

• Smashdogs, made with Newark’s famous “Best’s” brand hot dogs, available in two regional versions: the Jersey Dog features sauerkraut, grilled onions and brown mustard; and the Italian Dog includes peppers, potatoes and onions.

• The Taylor Ham®, Egg and Cheese Smashburger, featuring Taylor Ham, fried egg, American cheese, haystack onions and ketchup on an egg bun.

• The Oreo Smashshake, made with Häagen Dazs ice cream and Oreos blended together.

Named for the cooking method used by the restaurant to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100%—fresh, not frozen—Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and top-quality condiments. 

Although Smashburger is known for its savory burgers, the restaurant has expanded its menu to offer even more savory options for guests to choose from, including new crispy or grilled Smashchicken sandwiches and Smashsalads. A variety of Smashdogs and delicious sides like veggie frites, fried pickles and rosemary and garlic–seasoned Smashfries are also available. Burger lovers can pair their meals with Häagen-Dazs shakes, self-serve fountain drink floats, or root-beer floats.

“Our New Jersey menu is absolutely delicious and offers a variety of items that are original to the Garden State – from the Taylor Ham, Egg and Cheese Smashburger to our Jersey-born Smashdogs – there’s something for everyone,” says Smashburger Founder Tom Ryan.

“New Jersey Smashburger locations are already sizzling in Hackensack and Montclair, and we can’t wait to bring our savory menu and quality service to Florham Park,” says Scott Gillman, CEO of Mascott Corporation.
About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit

About Mascott Corporation
Mascott Corporation, based in Hillside New Jersey, has owned and operated restaurants in New Jersey for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Popeyes Louisiana Kitchen, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

Media Contact:
Audrey Scolny