Smashburger Sizzles into Kansas City’s First Location April 1, 2010

“Better Burger” Restaurant Heats Up Overland Park, Kansas

Kansas City, Mo. —(March 18, 2010)— Smashburger, a fast-casual “better burger” restaurant will open its first Kansas City-area location on Thursday,  April 1, 2010 in Overland Park, Kansas.  Located at 6551 West 119th Street (just east of Metcalf) – Smashburger will offer juicy burgers made-to-order with 100-percent Certified Angus Beef, savory Smashchicken sandwiches and crisp Smashsalads as well as an array of Smashsides and delicious shakes. 

Smashburger will feature a customized local menu created with regional flavors and tastes in mind.  The Kansas City menu includes:

  • Kansas City Smashburger featuring grilled onions, garlic sautéed mushrooms, Swiss cheese and haystack onions with A.1. steak sauce on an egg bun.
  • KC Hot Link featuring Kansas City’s own Gates Bar-B-Q sauce, cheddar cheese and haystack onions.
  • Regional microbrews from the area including Boulevard Brewery selections.

In addition to regional items, Smashburger’s BBQ, Bacon & Cheese Smashburger and Ranch Chicken Club Smashsalad will feature Kansas City’s own Gates Bar-B-Q sauce.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen – Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“Smashburger is excited to bring our ‘better burger’ concept to the Heartland,” says Smashburger Founder Tom Ryan. “We are proud to introduce our first Smashburger location to Kansas City burger lovers.”

“We look forward to becoming Kansas City’s favorite burger place,” says Kansas City Smashburger franchise owner Ron Chaulk. “Our ‘burger magic’ – combined with excellent service and convenient locations – will make Smashburger a favorite destination for hungry Kansas Citians.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Kelly Cooper
Parris Communications Inc.
816.931.8900
kcooper@parriscommunications.com