SMASHBURGER SIZZLES INTO LAS VEGAS MARCH 17

“Better Burger” Restaurant Brings Mouth-Watering Menu Featuring Smashburgers, Smashsalads, Häagen-Dazs Shakes and More

LAS VEGAS (02/22/10) — Smashburger, a burger restaurant making its way into the hearts of cities from coast to coast, will introduce its fast-casual approach to building “a better burger” to Las Vegas. Smashburger will set itself apart from other burger restaurants by bringing Las Vegas residents a great tasting, cooked-to-order $5 Smashburger.

The Las Vegas locations are owned and managed by SB Las Vegas LLC. The franchisee’s first location will open on Wednesday, March 17, and will be located at 7541 W. Lake Mead, Suite #2, Las Vegas on the corner of Lake Mead and Buffalo.

Smashburger will offer diners “a better burger” experience and will also feature special menu items that highlight the spirit of the city.

The Sin City Smashburger starts with a one-third or half-pound ball of 100-percent Certified Angus Beef, fried egg, applewood smoked bacon, American cheese, grilled onions, haystack onions and smash sauce on an artisan egg bun. The Sin City is also available as a Sin City Smashchicken sandwich.

The All Nighter salad begins with a crisp romaine and iceberg lettuce is topped with chopped Applewood smoked bacon, fried eggs, guacamole, fresh diced tomatoes, haystack onions, and cheddar cheese, with buttermilk ranch dressing.

Guests can top off a meal with Sweet Potato Smashfries tossed in rosemary, olive oil and garlic, Fried Pickles, or a caramel Häagen-Dazs shake. 

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger also serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“We’re excited to bring our ‘better burger’ to Las Vegas,” says Smashburger Founder Tom Ryan. “Smashburger’s big flavors and unique concept will make Smashburger a favorite among area residents.”

“Smashburger is great for any occasion. Whether out for a date night or having lunch with the kids, there is something for everyone. It’s a great product at a great price and we’re excited to be introducing Smashburger to Las Vegas,” says Kim Gunderson, vice president of marketing for SB Las Vegas LLC.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint-venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100 to 125 stores will open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

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