Smashburger Sizzles into Lawrence May 14, 2010

“Better Burger” Restaurant Heats Up Lawrence, Kansas

LAWRENCE, Kan. —(April 22, 2010)— Smashburger, a fast-casual “better burger” restaurant will open in Lawrence, Kan. on Friday, May 14, 2010.  Located at 4801 Bauer Farm Drive (6th and Wakarusa) – Smashburger will offer juicy burgers made-to-order with 100-percent Certified Angus Beef, savory Smashchicken sandwiches and crisp Smashsalads as well as an array of Smashsides and delicious Häagan Dazs shakes. 

Smashburger will feature the same tasty regional items from the Kansas City menu, including:

  • Kansas City Smashburger featuring grilled onions, garlic sautéed mushrooms, Swiss cheese and haystack onions with A.1. steak sauce on an egg bun.
  • KC Hot Link featuring Gates Bar-B-Q sauce, cheddar cheese and haystack onions.
  • Smashburger’s BBQ, Bacon & Cheese Smashburger and Ranch Chicken Club Smashsalad will feature Gates Bar-B-Q sauce.

The Lawrence Smashburger will exclusively offer:

  • Regional microbrew beers including selections from Lawrence’s own Free State Brewery.
  • A University of Kansas special for students, faculty and staff who show their University ID card upon ordering.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen – Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“Smashburger is excited to expand our ‘better burger’ concept in Kansas with our opening in Lawrence,” says Smashburger Founder Tom Ryan. “We are proud to introduce Smashburger to burger lovers and Jayhawk fans alike.”

“We look forward to becoming Lawrence’s favorite place for burgers,” says Smashburger franchise owner and Founders’ Club member Ron Chaulk. “Our ‘burger magic’—combined with excellent service and a variety of options—will make Smashburger a favorite burger destination.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Areios, LLC
Areios, a partnership between experienced franchise and restaurant operators Ron Chaulk and Jim Cagle, collectively represents over 30 years of industry experience with as many as 30 franchised and new concepts. As Smashburger’s second “Founders Club” member, Areios provides valuable field insight on Smashburger’s brand and menu development as well as operations and real estate. The “Founders Club” designation is reserved for the first four large franchisees to join the Smashburger team.

Media Contact:
Kelly Cooper
Parris Communications Inc.
816.931.8900
kcooper@parriscommunications.com