Smashburger Sizzles into Manhattan May 25, 2010

MANHATTAN, Kan. —(May 12, 2010)— Smashburger, a fast-casual “better burger” restaurant will open in Manhattan, Kan. on Tuesday, May 25, 2010.  Located at 501 N. 3rd Pl. — Smashburger will offer juicy burgers made-to-order with 100-percent Certified Angus Beef, savory Smashchicken sandwiches and crisp Smashsalads as well as an array of Smashsides and delicious Häagan Dazs shakes. 

Smashburger will feature the same tasty regional items from the Kansas City menu, including:

• Kansas City Smashburger featuring grilled onions, garlic sautéed mushrooms, Swiss cheese and haystack onions with A.1. steak sauce on an egg bun.
• KC Hot Link featuring Gates Bar-B-Q sauce, cheddar cheese and haystack onions.
• Smashburger’s BBQ, Bacon & Cheese Smashburger and Ranch Chicken Club Smashsalad will feature Gates Bar-B-Q sauce.

The Manhattan Smashburger will exclusively offer:
 
• Regional microbrew beers including selections from Manhattan’s own Tallgrass Brewery.
• A Kansas State University special for students, faculty and staff who show their University ID card upon ordering.

To go along with the grand opening festivities, Smashburger will be celebrating National Burger Month with the following promotions:

• Share the Burger Love with Smashburger & Heinz
Spread the Burger Love™ with Smashburger and Heinz® Ketchup.  On May 25 treat a friend to Smashburger and get a free 1/3 lb. All American Smashburger topped with thick, tasty Heinz® Ketchup, with the purchase of an entrée.

• Golden Smashticket with Coca-Cola™
On Friday, May 28, celebrate National Burger Day with Smashburger and Coca-Cola ™. Head to your local Smashburger restaurant, buy any Smashburger and test your luck. You could be one of the lucky winners to receive a golden Smashticket and earn FREE Smashburgers, Smashsides and Coca-Cola™ fountain drinks for one year.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen – Certified Angus Beef smashed on a flat grill to sear in the juicy flavor.  To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

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Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“Smashburger is excited to expand our ‘better burger’ concept in Kansas with our opening in Manhattan,” says Smashburger Founder Tom Ryan. “We are proud to introduce Smashburger to burger lovers and Wildcat fans alike.”

“We look forward to becoming Manhattan’s favorite place for burgers,” says Smashburger franchise owner, Founders’ Club member and Kansas State University alumnae Ron Chaulk. “Our ‘burger magic’—combined with excellent service and a variety of options—will make Smashburger a favorite burger destination.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Areios, LLC
Areios, a partnership between experienced franchise and restaurant operators Ron Chaulk and Jim Cagle, collectively represents over 30 years of industry experience with as many as 30 franchised and new concepts. As Smashburger’s second “Founders Club” member, Areios provides valuable field insight on Smashburger’s brand and menu development as well as operations and real estate. The “Founders Club” designation is reserved for the first four large franchisees to join the Smashburger team.

 About Heinz
H.J. Heinz Company, offering “Good Food Every Day”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrées, T.G.I. Friday’s® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®. Information on Heinz is available at www.heinz.com.
About Coca-Cola
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands.  Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee.  Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Kelly Cooper
Parris Communications Inc.
816.931.8900
kcooper@parriscommunications.com