SMASHBURGER SIZZLES INTO MISSION VALLEY SEPTEMBER 2

SAN DIEGO – (08/03/10)—Smashburger, a fast-casual “better burger” restaurant will open its third San Diego location on Thursday, September 2, 2010. The restaurant will open at 7676 Hazard Center Drive and continue Smashburger’s mission to become San Diego’s favorite place for burgers. This is the third of seven San Diego Smashburgers slated to open in the next year. San Diego’s other Smashburger stores are located in La Jolla Village and Del Mar Village.


San Diego Smashburgers feature a regional menu created with regional flavors and tastes in mind. The San Diego regional menu includes:
• The signature San Diego Smashburger featuring fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a torta roll, served with a wedge of lime.
• The Pacific Coast Wedge salad featuring a large wedge of crisp lettuce, topped with grilled chicken, fresh cilantro and onions, fresh diced tomatoes and grated cheddar cheese, with spicy chipotle dressing, served with a wedge of lime.
• Regional microbrews from San Diego-based breweries as well as wine from California-based wineries.
Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce, and top-quality condiments. 

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

“Our fast service, great tasting burgers and unique cooking technique has become popular with San Diegans in a short period of time,” says Smashburger Founder Tom Ryan. “We look forward to continuing our mission of becoming San Diego’s favorite place for burgers.”
“We’re very excited about the third Smashburger opening in San Diego,” says David Whisenhunt, San Diego franchise co-owner. “It’s been great getting to know the people in the Del Mar and La Jolla communities and we look forward to sharing our ‘better burger’ experience with residents in Mission Valley.”
About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.
Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

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Dara Bu
Elle Communications
dara@ellecomm.com
818.679.2717