SMASHBURGER TAKES ITS “BETTER BURGER” TO TOWN AND COUNTRY’S DINING SCENE

Houston’s “Favorite Burger Place” Will Sizzle at the Corner of Queensbury St. and Town and Country Blvd.

HOUSTON, Texas (March 2, 2010)—Town and Country’s dining landscape is about to heat up as Smashburger, a fast-casual “better burger” restaurant opens its eighth Houston-area location on Wednesday, April 7, 2010 (www.smashburger.com).

Houston Smashburgers feature the Texas Smashburger , a one-third or one-half pound Smashburger made with American cheese, lettuce, mustard, onion, tomato, pickle and served on an egg bun.

Smashburger is known for its mouth-watering burgers, but the restaurant also serves up savory Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer and wine, Häagen-Dazs shakes, and root-beer floats.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments. 

“We’re thrilled to become part of Town and Country Village’s growing dining community,” says Smashburger Founder Tom Ryan. “Town and Country Village will love Smashburger’s ‘better burger’.”

ABOUT SMASHBURGER
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award- winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

ABOUT CONSUMER CAPITAL PARTNERS
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Katherine Orellana
Studio Communications / 713.524.2800
Katherine@studiocommunications.net