HILLSIDE, NJ (April 10, 2013) – Smashburger, the nation’s fastest growing “better burger” restaurant, operating 13 stores throughout Northern and Central New Jersey under Mascott Corporation, today announced the grand opening of its newest location, 975 Rt.1 South, North Brunswick (Barnes & Noble Center). The opening will take place on Monday, April 22 at 11:00am.

In advance of its official grand opening, Smashburger will give away FREE burgers from its pre-opening menu, on a first come first serve basis, on Saturday, April 20 from 11:30am to 1:30pm and 5:30pm to 7:30pm.  Attendees are encouraged to make a donation to North Brunswick High School’s Project Graduation Program during this time. To further reward its loyal customers, smash fans lined up before the official grand opening on Monday, April 22 will be entered into a drawing where 100 people selected at random will win one FREE Classic Smash™ per month, for 13 months.  Participants can begin lining up outside of the restaurant on Monday morning at 9:00am.  Winners will be selected at 10:45am before the doors officially open at 11:00am. (Giveaway rules are included below)

“We are excited to open our new North Brunswick Smashburger location,” said Scott Gillman, CEO of Mascott Corporation.  “As thirteen is our lucky number, we thought we would step up the excitement by giving away free burgers on Saturday before we open, then free burgers for 13 months to 100 lucky people on line on opening day.  We are committed to providing delicious high-quality burgers, fries and shakes and look forward to adding North Brunswick to our Smashburger family.”

At Smashburger, the secret is in the smash.  It starts with 100-percent – fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in its juicy flavor.  To further the “better burger” experience, its delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, cheeses and highest-quality condiments. Smashburger’s juicy burgers are served alongside its hand-spun Häagen-Daz® shakes, Stewart’s® bottled sodas, tempting sides and regional menu items crafted to please local palates.

Its North Brunswick menu will include regional favorites like the New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.  Its Best’s Hot Dogs are made with New Jersey’s famous Best’s Beef brand hot dogs, and are available in a regional version – the Jersey Dog topped with sauerkraut and spicy brown mustard.

Smashburger’s signature recipes and Create Your Own burgers are smashed fresh, served delicious every time.  More than just burgers, customers can also enjoy a selection of tender marinated grilled chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, haystack onions, and veggie frites (flash-fried and seasoned carrot sticks and green beans).

Smashburger has 12 locations throughout Northern and Central New Jersey including Clifton, East Brunswick, East Hanover, Florham Park, Hackensack, Montclair/Glen Ridge, Morris Plains, Newark Liberty International Airport (Terminal C), New Providence, Paramus, Parsippany and Ramsey.  For more information on Smashburger, or to join its e-club for news, promotions and offers, visit

Giveaway Rules Overview

Must be 18 years of age, or older with a valid driver’s license or government issued photo identification.  No purchase necessary.  Winner must be present at time of drawing.  Official redemption date for winners begins May 1, 2013.  Coupons will be provided in the name of the winner.  Prize may be redeemed using provided coupons at any/all 13 New Jersey Smashburger locations owned and operated by Mascott Corporation. Smashburger reserves the right, in its sole and absolute discretion, not to award prize to any participant or alternate, or to cancel the giveaway, for any reason.  Sponsor is not responsible for any lost, stolen or misplaced prizes.  Prize redemption expires May 31, 2014.

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant with global appeal, offering a variety of handcrafted menu items, including regionally inspired burgers and sides, and a ‘create your own’ model that allow guests to customize their experience.  Smashburger also offers a wide assortment of chicken sandwiches, a selection of local beverages and hand-spun Häagen-Dazs® shakes to provide a unique experience.  Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the globe with 186 restaurants across 28 markets in the United States, Canada, Kuwait and Costa Rica. Smashburger was named to Inc.’s 2012 Hire Power Awards list, topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year.  It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award and was also ranked No. 99 on the 2011 Inc 500 list.   To learn more, visit

About Mascott Corporation

Mascott Corporation, based in Hillside, NJ, has owned and operated restaurants across the state for more than 20 years. The company currently operates more than a dozen restaurants under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

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Brian M. Lowe

Laurie Pepitone

BML Public Relations