Smashburger To Make Northern California Debut in Citrus Heights on March 31

“Better Burger” Adds Sizzle to Corner of Sunrise and Pebble Beach Drive 

SACRAMENTO, Calif., Mar. 3, 2010 – Smashburger, a fast-casual “better burger” restaurant, will open its first Northern California location in Citrus Heights on Wednesday, March 31, 2010. The restaurant will open at 5500 Sunrise Boulevard and bring 100-percent Certified Angus Beef burgers, an array of sides and delicious shakes to local residents. This is the first of five Sacramento-area Smashburgers slated to open over the next two years.

In addition to Smashburger’s traditional menu items, the Sacramento restaurants will feature customized regional items that were created with local flavors and tastes in mind. The Sacramento menu includes the NorCal Smashburger, which Sacramento-area residents had a hand in naming. In Smashburger’s first-ever vote to name one of its menu items, the NorCal Smashburger beat out is competitors to win the spot on the Sacramento menu. This burger features brie cheese, applewood smoked bacon, sliced balsamic-marinated  tomatoes, grilled onions, lettuce and mayo on a sourdough bun. The new Sacramento menu will also debut the  Dulce de Leche Shake and the Sunset Smashsalad with grilled chicken, sliced balsamic-marinated  tomatoes, raisins, cranberries, sunflower seeds, pumpkin seeds, blue cheese crumbles, crisp romaine, spinach and arugula lettuce with balsamic vinaigrette dressing.
 
Known for the cooking method used to create the perfect burger, Smashburgers start at $3.99 with a one-fourth, one-third or half-pound ball of 100-percent Certified Angus Beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
 
Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites, sweet potato Smashfries and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with regional beer and wine selections as well as Häagen-Dazs shakes and root-beer floats.
 
“Sacramento residents will love our 100-percent Certified Angus Beef, regional menu items and amazing customer service,” says Smashburger Founder Tom Ryan. “I know it’s only a matter of time until Smashburger is  Northern California’s favorite burger place.”
 
“Our staff is eager to welcome Sacramento to the new Smashburger location,” says Doug Branigan, joint venture partner and senior vice president of franchising for Smashburger. “We are excited to make our home in Citrus Heights and bring Sacramento a better burger experience.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.
 
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.