Smashburger to Open Third Nebraska Location

OMAHA, Neb. (08/12/2010)—Smashburger, a fast-casual “better burger” restaurant, will open its third location in the Omaha metro-area on September 8, 2010. The restaurant will open at 3811 Twin Creek Drive in Bellevue and continue Smashburger’s mission to become Omaha’s favorite place for burgers.  The other two Nebraska Smashburger locations are at 123rd and L Streets in the L Street Marketplace and 72nd and Jones Streets.

Nebraska Smashburgers feature the Husker Smashburger, which starts with a one-third pound or half-pound smashburger with A-1 steak sauce, haystack onions, garlic sautéed mushrooms, Swiss cheese, lettuce, tomato and mayonnaise on an egg bun.  

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce and top-quality condiments. 

Although Smashburger is known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

“The response to the first two Omaha locations has been very enthusiastic,” says Smashburger Founder Tom Ryan. “We look forward to continuing our expansion in the Omaha market with the addition of the new Bellevue store.”

This is the third of 10 stores slated to open in Omaha, Lincoln and Council Bluffs over the next three years. Reload is owned by Jim Stevens and Rhod McNee who are veterans when it comes to restaurant franchises.  McNee is Vice President of Operations for Stevens’ more than two dozen Applebee’s, all located in the Midwest.

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite place for burgers. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Reload LLC
Wichita-based Reload LLC is a company with an established track record as a successful multi-unit operator of franchise restaurants.  Reload owner Jim Stevens owns and operates thirty-three popular, fast-casual and casual dining restaurants in the Midwest.

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