Smashburger to Serve Up Burger Magic in Montclair, NJ

Franchise Agreement Brings Better Burgers Starting in January of 2009

(MONTCLAIR, NJ) (December 1, 2009) – Smashburger, a fast-casual, “better burger” restaurant, is coming to New Jersey in 2009. The store will be located at 15 Bloomfield Avenue in Montclair, NJ – offering area residents and businesses a new and convenient quality dining option.

Smash Enterprises, LLC, an affiliate of Mascott Corporation, has signed a franchise deal with Smashburger to open 30 Smashburger locations in New Jersey. This will allow Mascott Corporation to continue its 20-plus year history of providing New Jersey diners with superior food and outstanding service. Mascott Corporation will open six to eight additional Smashburger locations throughout Northern New Jersey in 2010.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

Smashburger will offer several menu items, including Smashdogs, a Smashburger, Smashsalad, and shake with a decidedly “Jersey” flavor.

  • The New Jersey Smashburger is a one-third or one-half Angus beef burger topped with Applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.
  • The restaurant’s Smashdogs are made with Newark’s famous “Best’s” brand hot dogs and include two regional hot dogs. The Jersey Dog features sauerkraut, grilled onions and brown mustard. The Italian Dog includes peppers, potatoes and onions.
  • The Jersey Diner Salad is topped with bacon, tomatoes, blue cheese crumbles, haystack onions, and two fried eggs.
  • Smashburger salutes the state fruit of New Jersey with a Blueberry Shake made with Häagen-Dazs ice cream. 

“We are thrilled to introduce Smashburger to New Jersey through this partnership with Mascott Corporation,” says Smashburger President Scott Crane. “Mascott is headed by New Jersey natives who have more than 20 years’ restaurant industry experience.”

“We believe in the Smashburger fast casual concept and commitment to quality, convenience and service. We’ve seen how they operate and we’ve tasted the burgers, which can only be described as ‘nirvana,’ says Scott Gillman, president of Mascott Corporation. “We can’t wait to bring Smashburger to our community, where we will become Montclair’s better burger place.”

About Smashburger
Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 30-60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

Media Contact:
Audrey Scolny
973-257-5533
ascolny@s3s3s3.com