SMASHBURGER TO SIZZLE INTO SECOND ARIZONA LOCATION

“Better Burger” Restaurant to arrive in Avondale February 3, 2010

(Avondale, ARIZ.)- January 11, 2010- Smashburger, a fast-casual, “better burger” restaurant is heating up the Phoenix West Valley.  The Denver-based restaurant will open its second Arizona location in Avondale, on February 3, 2010.  After opening its first Arizona location in Tempe, Smashburger is spreading the burger love to the West Valley at its new location (9915 W McDowell Road, Suite 101) at the Gateway Crossing in Avondale.

Smashburger responded to the Arizona heat with a regional menu that appeals to Arizonians spicy palate. The Arizona Smashburger features a one-third or half-pound burger topped with habanero cheese, guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on a chipotle bun.  Arizona residents can also indulge in other regional menu items such as the Arizona Devil Dog, The Arizona Cobb salad and a Cactus Vanilla Häagen-Dazs shake.

Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

Local franchisees, SunWest Burgers LLC, plan to open 30 locations in Maricopa County over the next several years. 

“Arizona got its first taste of ‘burger magic’ in Tempe,” says Smashburger President Scott Crane. “We are excited to bring our “better burgers” to Avondale.”

“The response to our first Smashburger location in Tempe has been tremendous,” says Kurt Riske, Brand Manager for SunWest Burgers.  “We are excited to continue our expansion into the West Valley and to introduce our ‘better burgers’ to more Valley residents with the addition of our Avondale location.”

About Smashburger
Denver, Colorado-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 30-60 in 2009. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About SunWest Restaurant Concepts, Inc.
A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals–David Doty, Chuck Riske and Robin Yoshimura– collectively bring over 40 years of restaurant industry experience to Smashburger.  Earlier this year, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next seven years.  They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand.  SunWest also operates 6 Jerry’s Restaurants and 7 Black Bear Diners in Arizona, Nevada and Oklahoma.