SMASHBURGER UNVEILS NEW MENU TO HOMETOWN “BETTER BURGER” FANS

Regional Menu Featuring New Smashburger, Smashdog & Fried Green Chilies Hits Colorado Stores February 15

(DENVER, COLO.) February 11, 2010–Denver-based fast-casual “better burger” restaurant Smashburger is showing its Colorado pride and introducing an all-new menu that takes inspiration from Coloradan flavors and traditional comfort food. Among the new items are a Colorado Smashburger, Colorado Smashdog, and Fried Green Chilies.

The Colorado menu will be available in all Colorado Smashburger stores starting February 15, 2010. Visit Smashburger’s website to find a Smashburger near you.

The Colorado Smashburger starts with a one-third or half-pound ball of 100-percent Angus beef that is smashed, seared and seasoned on the grill, then topped with grilled fresh green chilies, melted cheddar, pepper jack cheese, lettuce, tomato and mayo on a toasted chipotle bun.

The Colorado Smashdog starts with a 100-percent Angus beef hotdog topped with grilled fresh green chilies, grilled onions, melted cheddar cheese and pepper jack cheese, chipotle sauce and fresh-sliced tomatoes.

In addition to new entrees, the Colorado menu offers Fried Green Chilies; green chilies sliced and flash fried and served with a side spicy chipotle sauce.

Named for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a flat grill. Served on a butter-toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

The restaurant also serves delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer and wine with their meal.

“Smashburger’s success has grown out of our own backyard here in Denver, Colorado,” says Smashburger Founder Tom Ryan. “We can’t think of a better way to show our gratitude for the fans that have supported us from the beginning than by giving them something new to sink their teeth into.”

About Smashburger
Denver-based Smashburger is a fast-casual restaurant designed to be every city’s favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger’s plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit www.smashburger.com

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

For press inquiries, please contact Alexis Walsko (alexis@lolaredpr.com) at (612) 333-1723. For more details on Smashburger, visit www.smashburger.com.