THE WORD ON THE STREET IS "DAAAANG!"

ELEVENTH SAN DIEGO SMASHBURGER FIRES UP AUGUST 7th

ELEVENTH SAN DIEGO SMASHBURGER FIRES UP AUGUST 7th

San Diego Location Savors the ‘Better Burger’ in Point Loma

SAN DIEGO, CA  - July 31, 2012 – Smashburger, the nation’s fastest growing “better burger” restaurant, is gearing up to open its next San Diego location on Tuesday, August 7th, 2012. The restaurant will open at 2556 Laning Road, in the Point Loma area. This location is the eleventh Smashburger to open in the San Diego area.  The ten other San Diego Smashburger restaurants are located in La Jolla, Del Mar, Mission Valley, Downtown’s East Village, Rancho Peñasquitos, Kearny Mesa, Oceanside, Vista, College area and Hillcrest.

At Smashburger the secret is in the smash. They start with 100-percent—fresh, never frozen, Certified Angus Beef and smash it on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, every Smashburger is served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

“In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our menu in an innovative way,” said Tom Ryan, Founder and Chief Concept Officer of Smashburger. “Guests will be excited about the unique burger, chicken sandwiches and salads we’ve created and we look forward to bringing these specialty items to San Diego.”

Smashburger San Diego features a regional menu created with the best regional flavors and tastes in mind. The San Diego regional menu includes:

The signature San Diego Smashburger featuring fresh avocado, fresh cilantro and onions, pepper jack cheese, lettuce, tomato, sour cream and chipotle mayo on a fresh torta roll, served with a wedge of lime.

  • The BBQ Ranch chicken sandwich featuring a grilled or crispy chicken breast with applewood smoked bacon, haystack onions, lettuce, tomato, BBQ sauce and ranch dressing on an artisan butter toasted egg bun.
  • The Sunset salad featuring a fresh mix of garden greens topped with strips of grilled or crispy chicken, sliced marinated balsamic tomatoes, raisins, cranberries, sunflower seeds, pumpkin seeds, blue cheese, served with balsamic vinaigrette dressing.
  • Regional microbrews from San Diego-based breweries as well as wine from California-based wineries.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious chicken sandwiches, grilled and seared hotdogs, and delicious salads, with an array of sides like veggie frites and rosemary and garlic–seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs shakes, and root-beer floats.

“We are excited to be a part of the growing dynamics within the San Diego community,” says Smashburger Chairman and CEO David Prokupek.  “The Smashburger brand has experienced an exceptionally warm welcome in Southern California and we are looking forward to sharing our great tasting burgers to the Point Loma area.”

“We’re thrilled to be sharing more burger love with the San Diego College community,” says David Whisenhunt, San Diego franchise co-owner. “We hope to continue the success we’ve witnessed at our other San Diego locations with the promise of Smashburger’s better burger experience: quality food, great service and a friendly atmosphere.”

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 200 corporate and franchise restaurants operating in 29 states and in four international countries.  The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own.     By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers.  Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world.  To learn more, visit www.smashburger.com.

 

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

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For more information, contact:

Emily Aschbrenner

Elle Communications

emily@ellecomm.com

619-795-4505