Last Updated: January 1, 2020
Types of Information We Collect
Smashburger does not require visitors to submit personal information (meaning information about a visitor that can uniquely identify the visitor) to Smashburger while visiting the Smashburger Website; however, we do require visitors to submit personal information to register for specific online promotions or to participate in certain rewards programs, online programs, surveys, or other transactions or activities. On any particular registration page for the Online Services, we may request personal information such as the visitor’s date of birth, gender, email address, telephone number, and/or other contact and demographic information related to the particular promotion, program, survey, or transaction.
When you visit the Smashburger Website, we may also collect certain non-personal information by automated means, such as cookies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party website analytics tools (such as Google Analytics) that collect information about user traffic on the Smashburger Website. The information we may collect by automated means may include, but is not limited to, the following:
- information about the devices you use to access the Internet (such as the IP address and the type of the device, operating system, and web browser);
- dates, times, and duration of visits to the Smashburger Website (including whether you are a repeat or first time visitor); and
- information on actions taken on the Smashburger Website (such as page views and site navigation patterns).
In addition, various browsers offer a “do not track” or “DNT” option which sends a signal to websites’ visited by a user about the user’s browser DNT preference setting. Smashburger does not currently respond to browsers’ DNT signals with respect to the Smashburger Website, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. Smashburger takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
Mobile applications and mobile versions of the Smashburger Website may collect precise information about the location of your mobile device using location awareness technologies such as GPS, Wi-Fi, Bluetooth or cell tower proximity. Smashburger uses this information for location-based services that you request such as locating nearby Smashburger restaurants or identifying special offers that may be of interest to you, or personalizing your interactions with Smashburger. For most mobile devices, you are able to withdraw your permission for us to acquire this information on your location through the device settings. If you have questions about how to disable your mobile device’s location services, we recommend you contact your mobile device service provider or the device manufacturer. If you would like us to delete location information we have collected, please contact us at the email or postal address listed below. Please note that the applications may not function properly following deletion, and that we may be required by law to retain certain information.
In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.
How We Use the Information We Collect
We may use your information to:
- register you for an account on the Online Services, including a Rewards or other loyalty program account, and manage and maintain your account;
- administer surveys, contests, sweepstakes, or other promotions through our Online Services or through social media;
- provide you with products and services you request;
- send you emails or other information or materials you request;
- respond to your questions and comments and provide customer support;
- communicate with you about our and our affiliates’ products, services, offers, and promotions;
- operate, evaluate, and improve our business and the products and services we offer; and
- comply with applicable legal requirements and industry standards.
Smashburger might also use your personal information, alone or in combination with the information submitted by other users, to improve the Online Service’s navigation or infrastructure and in internal marketing analyses or reviews. In addition, we may use the information collected through cookies to identify and authenticate visitors so that we can provide more customized information and services to visitors, and to improve and update our sites, products, and services. We also may use the information we obtain about you in other ways for which we provide notice at the time of collection.
Information We Share
We may disclose aggregated information about visitors without restriction. Smashburger does not sell, rent, individually post, or otherwise disclose any personal information about visitors to unrelated third parties for marketing purposes. However, the personal information that you provide will be available to Smashburger, our affiliates, agents, representatives, franchisees, and trusted service providers and contractors, as appropriate, to be used for the purposes indicated at the time you voluntarily provide such personal information and to support our business.
In addition, we may disclose your personal information to (1) comply with any court order, law, or legal process, including to respond to any government or regulatory request, and/or (2) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Smashburger, Online Services visitors, or others.
We offer you the following choices about what information we collect from you and how we communicate with you:
Cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Smashburger Website’s features.
Promotional Emails. If we have sent you a marketing email, you may choose not to receive additional marketing emails from us by following the unsubscribe instructions contained in each email. Upon receipt and processing of an opt-out request, Smashburger will, within a commercially reasonable amount of time, remove your information from any email lists used to provide you with special offers from Smashburger or its affiliates in the future.
Web Analytics. You may opt-out of the aggregation and analysis of data collected about you on the Smashburger Website by our web analytics vendor by visiting https://tools.google.com/dlpage/gaoptout and downloading and installing the Google Analytics Opt-out Browser Add-on.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of the Online Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to email@example.com.
Accessing and Correcting Your Information
You can review and change your personal information by logging into your account on the Online Services and visiting your account profile page.
Children Under the Age of 13
The Online Services is not directed to, and Smashburger does not knowingly collect or solicit personal information from, children under the age of 13. If we learn we have collected or received personal information from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at firstname.lastname@example.org.