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It was 2007, and we were starving for a good burger. Sure, there were plenty of them out there, but they all tasted the same rushed. Trading savoriness for speediness. Convenience over craftsmanship. A quick experience instead of a taste experience.
Using custom-forged burger smashers, we set forth to craft the best burgers, fries, and shakes on the planet (or least in Denver). And boy, did the people respond.
Clearly we weren't the only ones craving a better burger experience—our ravenous fans couldn't get enough. Our rosemary SmashFries® were so good that we started receiving hate mail from customers who couldn't stop devouring them!
We are beyond grateful for our initial fans’ support. It has been an honor to grow from our first location to serve Smashburger lovers everywhere.
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The Public Relations team actively monitors and responds to the below channels Monday - Friday from 9 a.m. to 5 p.m. MNT. For any customer inquiries or comments please contact us!
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Featured Press
Smashburger® Ushers in a New Era with Brand Transformation and Enhanced Menu Launch
Press Room
Smashburger Has 9 Brand-New Menu Items, and Fans Are 'Drooling'
Fans are used to running to their favorite burger joint to try the new item, but Smashburger has taken the new item idea to a whole new level. It has revamped its entire menu. Every item has a tinge of newness. Where is a burger lover to start? We can’t decide that for you, but we can tell you what your options are on the new menu that boasts “bold new flavors.”
Smashburger’s CMO on righting the brand’s course with a new visual identity
“Our brand wasn’t well known,” Prather said. “We’d have 20 different logos out in the marketplace, so even if you liked Smashburger, you didn’t know if it was a mom-and-pop or if it was a [chain].”
What Is A Smash Burger?
Discover the unique technique behind smash burgers, from history to how to make one. Learn what sets a smash burger apart from a regular burger.Smash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill
Under Prather, who joined Smashburger as CMO in May, the brand has a plan to “get our swag back,” he told ADWEEK. That transformation journey has begun with a revamped menu, focused heavily on smash burgers (the brand had too much chicken on the previous menu, Prather explained) and a fresh visual identity.
The Best Tasting Expensive (!) Fast Food Cheeseburgers, Ranked
The Bottom Line: If you love smash burgers, you’re going to love Smashburger. They do the style right, though the patties are on the thin side. So if you want a beefy burger, maybe look elsewhere (or add another patty).
Three Spicy Fast Food Chicken Sandwiches You Absolutely Need To Eat
The Mango Habanero Chicken Sandwich is worth a trip to Smashburger. With our easy hack, it offers a sweet, spicy, and vegetal character that is unlike every other chicken sandwich out there on the market.
13 Fast Food Grilled Chicken Sandwiches Ranked, According To Customer Reviews
Smashburger's Truffle Mushroom Swiss Chicken Sandwich is one of the best fast food grilled chicken sandwiches, according to reviews. With a robust and distinct flavor, the chicken sandwich stands out against the rest, offering a mouthwatering taste. It's a grilled chicken breast topped with melted aged Swiss cheese, sautéed crimini mushrooms, and truffle mayo on a toasted bun, all of which pair beautifully with the light grilled chicken.
How Smashburger is making fast-casual more experiential
As the line between fast-casual and casual-dining continues to blur, Smashburger is hopping on the more upscale, experiential trend within the limited-service category. Recently, somewhat in defiance of the off-premises focus of the COVID-era restaurant, Denver-based fast-casual burger chain, Smashburger, has been trying to get guests to linger longer instead of grabbing their food at a pickup window or multi-lane drive-thru.
Smashburger Launches Curbit’s Order Throttling Software
“Curbit’s collaboration with Smashburger and Jollibee Food Corp. stands as a prime illustration of a technology-driven brand dedicated to embracing digital transformation, and it has clearly yielded the benefits of AI-driven kitchen intelligence,” states Co-Founder and Chief Revenue Officer Scott Siegel of Curbit. “We are elated to provide a solution that optimizes operations and substantially elevates customer satisfaction without the need for any capital expenditure.”