Video:

1. we cannot control what videos pop up after the video is done playing..
2. This is not built to auto play
3. Video must be a pop out
4. Built this way by global to ensure speedy web speed.
5. Cannot be added to homepage bannar, but can be added to any other section of the homepage (or any other page)
6. Need to always create a thumbnail as it does not auto create one

GIFS:

Easiest way to add animated content

Cannot play sound

Can be used on homepage banner

Site has an auto compress feature which can compress larger GIFS (however we have had issues with this in the past)