Smashburger Introduces Big Shrimp Rolls and Crispy Shrimp Baskets as Limited Time Offerings
Smashburger Introduces Limited-Time Shrimp Menu for Lent
Smashburger has expanded its menu with a new lineup of shrimp items, offering guests a seafood option for the Lenten season. The limited-time offerings are designed to add variety while maintaining the brand’s focus on bold flavor and strong value.
What’s New
The seasonal menu includes both sandwich and basket options:
- Big Shrimp Roll – crispy shrimp served with lettuce and remoulade on a toasted roll
- Scorchin’ Big Shrimp Roll – a spicier version featuring seasoned shrimp with added heat
- Shrimp Basket – crispy shrimp paired with fries and dipping sauces
- Scorchin’ Shrimp Basket – a spicy variation with seasoned shrimp and classic sides
Each item highlights a balance of texture and flavor, with both traditional and spicy options available.
Strategic Context
The introduction of shrimp offerings aligns with increased demand for seafood during Lent and reflects the brand’s broader focus on menu variety and seasonal relevance. Leadership emphasized that the goal is to give guests new reasons to choose Smashburger while staying consistent with its core strengths in taste and quality.
This launch also builds on recent menu innovation, including the rollout of the Scorchin’ platform, which continues to expand flavor-forward options across the menu.
Brand Overview
Founded in 2007 and headquartered in Denver, Smashburger operates across the U.S. and internationally. The brand is known for its signature smashed burger preparation method, as well as a menu that includes burgers, chicken sandwiches, sides, and shakes.
Availability
The shrimp items are available for a limited time at participating locations nationwide.