Smashburger Launches Curbit’s Order Throttling Software
Test & Rollout Overview
Smashburger piloted a new technology solution across 60 restaurants using a structured A/B test. Half of the locations implemented Curbit’s order pacing and guest communication system, while the remaining restaurants continued with standard operations. Key metrics—including speed of service, repeat visits, and customer feedback—were tracked across both groups.
Strong performance from the test group led to a full rollout across all 129 locations nationwide.
Key Results
- Faster pickup times: Time to pickup improved by 84%, resulting in fresher food, shorter wait times, and fewer remakes
- Higher guest return rates: Locations using the solution saw a 22% lift in repeat orders over a 90-day period
- Improved customer perception: Participating restaurants experienced an 11% increase in Google review ratings
What It Means
The results point to a more consistent and reliable guest experience, driven by better order flow and communication—ultimately contributing to both operational efficiency and stronger customer satisfaction.