Smashburger® Turns up the Heat This Winter with Scorchin' New Menu
Smashburger introduced an expanded Scorchin’ lineup to bring bold, spicy flavors across more of the menu while continuing to focus on taste, variety, and value for guests.
- The Scorchin’ lineup now extends across multiple categories, including burgers, hot dogs, chicken, and value offerings
- Designed to deliver a stronger “heat-forward” flavor profile, especially during the winter season
- Built around the brand’s signature spices combined with classic Smashburger flavors
- Positioned as a balance of bold taste and affordability for everyday occasions
- The launch also includes Cheesy Mac, adding a comfort-focused option to complement the spicier items
Smashburger expanded its Scorchin’ lineup with several new menu items, bringing its heat-forward flavor profile across burgers, hot dogs, chicken, and sides while continuing to offer strong value options.
- New offerings include a burger, hot dog, and chicken sandwich, each built with spicy elements and paired with a crispy cheesy mac component or bold seasonings
- The cheesy mac element is grilled for added texture, creating a crispy, indulgent layer across select items
- The lineup is rounded out with existing spicy favorites like fries, tots, chicken tenders, and a crispy chicken sandwich, along with a standalone cheesy mac option
- The launch supports a broader strategy to drive traffic and meet evolving guest preferences through bold flavors and menu variety
- Value remains a key focus, with select Scorchin’ items added to the $4.99 everyday menu
- Milder, non-spicy versions of some items are also available for guests who prefer less heat
Smashburger continues to position itself around flavor innovation, offering a menu centered on smashed-to-order Angus beef burgers alongside chicken, hot dogs, sides, and shakes. Founded in 2007 and headquartered in Denver, the brand operates across the U.S. and internationally under its parent company, Jollibee Foods Corporation.